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Selecta Spielzeug, Edling.

Made in 0049

Selecta and bellybutton – modern toy tradition in Heimatwerk

All Selecta toys are manufactured in the company's own carpentry workshop in Edling, Bavaria. They are lovingly handcrafted from high-quality materials. Now also available in bellybutton designs.

Edling, Bavaria.
In 2012, Bavarian toy manufacturer Selecta and Hamburg-based fashion label bellybutton began a collaboration. Since then, quality and design have come together to create a new toy line for 0-3 year olds. The result is a beautiful collection with very appealing shapes and colors that is also environmentally friendly and meets the highest quality standards. Mobiles, puzzles, stacking games, and a sorting box with animal motifs, appealing colors, and varied shapes await fans of bellybutton and Selecta, ensuring happy babbling from the nursery.


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